Tuesday was the earliest wake up call - 8am - we had for the program. The reason for it was, we had to catch our chartered bus so that we could be driven to University College Dublin (Smurfit School of Business), then to Microsoft and then to an Irish Hooley restaurant for dinner called Johnnie Fox's.
University College Dublin
Enroute on bus
UCD
In the morning, we had presentations from three faculty members:
Dr. E. Tippmann (Global Strategy)
- How does a subsidiary become successful?
- Each subsidiary must meet and exceed performance targets.
- Every subsidiary competes with others and third party groups.
- Subsidiary management behavior is key to success.
- How you set-up your corporate culture determines how knowledge gets spread.
Prof. E. Walsh (International Tax)
- Dublin is the "capital of tax avoidance."
- Double Irish - can be registered as a corporation in Ireland and can pay taxes elsewhere - like the Cayman Islands.
- Ireland being thrown into the same category as Bermuda and the Cayman Islands puts them in the cross-hairs of international regulators.
- One of the big problems is everyone wants a piece of the profitable companies but none of any that go bust.
Dr. L. Muzellec (Digital Marketing)
- Brands bombard consumers with messages that trigger values (brand promotion/awareness)
- It has become harder to reach consumers through traditional methods
- Need to tap into the emotional need of the "stomach" to get the best result
Cohort convening outside the UCD Smurfit School
Microsoft
Class arriving in front of Microsoft's offices
We were treated with a panel discussion
Microsoft is celebrating 30 years in Ireland and it did so by announcing a reinvestment in its position in Dublin with the groundbreaking of a new campus. Originally started as a manufacturing presence, Microsoft has shifted its Ireland offices into its European, Middle East and Africa (EMEA) Operations HQ.
Currently, the Dublin facility's core business is: product development, sales & marketing, cloud operations and an operations center.
Microsoft is in Ireland because:
- It is easy to do business in Ireland - access to government in unparalleled
- Can get visas easily for foreign employees
- Ireland is English speaking
- Tax Credits: R&D credit, R&D Grant, 12.5% corporate tax rate
- Ease of travel to the United States
Johnnie Fox's
View of the countryside outside of Dublin (with sheep!)
Class arriving at Johnnie Fox's
Our evening entertainment!
Class enjoying appetizers!
Some of the decor of Johnnie Fox's
Video of the band.
Video of the dancers
Bus ride home. It is safe to say we were all exhausted from the day! ;)
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